The all (not so) new Marketing Pilgrim

The all (not so) new Marketing Pilgrim

Don’t panic, we’ve not been hacked by Guy Kawasaki. 😉 This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why...
The Best of The Writer Files: Volume One

The Best of The Writer Files: Volume One

Before kicking off the next season of the show, we wanted to share with you some highlights from our previous seasons. I don’t want to shortchange the most recent interviews with inspiring guests including Jay McInerney (’80s defining author of Bright Lights, Big...
Why Open-Source-Based Communities Are So Powerful

Why Open-Source-Based Communities Are So Powerful

On this week’s episode, we’re joined by Carrie Dils. Carrie has been around the Genesis community for a number of years. She’s a WordPress developer, consultant, speaker, and teacher. She loves sharing what she’s learned with others to help them be more...
Why I still hate LinkedIn Ads

Why I still hate LinkedIn Ads

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in...

The Most Powerful Way to Persuade

He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech. With a Wednesday article deadline looming, on Monday morning...
It’s back to basics for local marketers [Infographic]

It’s back to basics for local marketers [Infographic]

If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. Brandmuscle, the...

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