How Bestselling Author Jay McInerney Writes: Part One

The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver. Vanity Fair called Mr. McInerney...
App usage is up, but only for the chosen few

App usage is up, but only for the chosen few

Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet....
Is Google becoming more hyperlocal?

Is Google becoming more hyperlocal?

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the...
An SEO’s Advice: the importance of fixing outbound links

An SEO’s Advice: the importance of fixing outbound links

This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a...
Five ways to improve your organic reach on Facebook

Five ways to improve your organic reach on Facebook

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead...

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