How to Motivate People to Buy

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear...

Build Landing Pages that Convert with These 3 Smart Steps

It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn...

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